Prof. Joseph Davis presented a keynote at the Innovations’11, 7th International Conference on Innovations in IT

Prof. Joseph Davis presented a keynote address on the topic, “From Crowdsourcing to Crowdservicing” at the Innovations’11, 7th International Conference on Innovations in IT at Al Ain, UAE, on 25 April 2011,

Abstract of the address:

Crowdsourcing as a concept as well as a practice refers to the idea that the World Wide Web (WWW) can facilitate the aggregation and/or selection of useful information from a potentially large number of people connected to the internet. It has evolved rapidly to the point it has become a short-hand for a diverse range of activities over the internet. These include prediction markets, distributed problem solving over the internet, open innovation, mass collaboration, cheap and efficient human computation and problem solving using Mechanical Turk, among others. The aspects that seem to be common across these are (a) the assignment of a problem or the distribution of some work to a large number of independent (volunteer or paid) individuals or groups through the internet, (b) some mechanism to aggregate or select from the submissions, (c) optional offer of rewards or payment. This is seen as a more robust alternative to the use of in-house teams of experts or a chosen group of contributors for a wide array of problems. The basic assumption is that the crowd can bring interesting, non-trivial, and non-overlapping information, insights, or skills, which, when harnessed through appropriate aggregation and selection mechanisms, can add to the quality of the solutions.
I will propose a taxonomy of crowdsourcing applications. My focus will be on the developments in one of the more important categories that I refer to as ‘crowdservicing’, which builds on the evolving foundation provided by web 3.0 or the service web. Some of the exciting research in this area at several of the leading research labs as well as the Knowledge Discovery and Management Research Group (KDMRG) that I direct at the University of Sydney will be discussed.